Dear Fashionable Friends,
The Spanish clothing company Zara is a great place to find forward-thinking design at reasonable prices (especially on their sale racks). For whatever reason, Europeans are able to co-opt runway style in their mass-market labels at a much faster rate than any American stores do, so it is to them that I look when I want that trendy je ne sais quoi. Their style is much more sophisticated (and the clothes better made) than H&M, and they have more US stores than TOPSHOP, my other go-to european brand (who’s only 2 shops are both in NYC). Zara has great look-books on their website, but you have to check out their stores to buy. I love my leather jacket, which I found after Christmas in New York, despite having to fight through heaps of discounted clothing and frenzied bargain-hunters to get it. Like any hip clothing store, I’m extremely choosy when I walk in (Leather shorts? Really?), and always water down the trendier things with classics, vintage hand-me-downs, and personal favorites so that I don’t look like a walking advertisement. Go to ZARA.com for stores. Unfortunately, the powers that be in Spain have not yet deemed Rhode Island a market worth their investment, however there are 4 in the state of Massachusetts.